Lakeview Realty
A polished, listing-forward site for a local real estate agency. Property showcases, agent profiles, and local market data — built to generate buyer and seller leads in the Soo.
Project Overview
The Challenge
Real estate sites are either giant IDX portals with zero personality, or pretty brochure sites with no listings. The goal was to build something that does both — showcases featured properties beautifully while establishing the agents as the local market experts.
What We Delivered
- 8-page custom Hugo site
- Mobile-first responsive design
- IDX/MLS listing integration
- Agent profile pages with contact forms
- Neighbourhood guide content section
- Google Business Profile optimization
- Seller home valuation landing page
Full Page Preview
What Makes It Work
Listing Showcase
Featured properties displayed with professional photography, key details, and clear CTAs. The IDX feed handles the full MLS, but featured listings get the premium treatment.
Dual Funnels
Separate conversion paths for buyers (browse → inquire → tour) and sellers (valuation → consultation → list). Each audience gets their own entry point and CTA.
Market Authority
Stats, testimonials, and neighbourhood guides position the agents as local experts. Buyers want an agent who knows the streets — the site proves it.
How We Built It
Market Positioning
Identified what local buyers and sellers search for: neighbourhood info, recent sales, and agent reviews. Built content strategy around those queries.
Visual Hierarchy
Listings lead with photos and price — the two things that stop a scroll. Agent credibility builds through stats and testimonials as visitors explore deeper.
Lead Capture
Multiple conversion points: listing inquiries, free valuations, newsletter signups, and direct agent contact. No page is a dead end.
Real Estate SEO
Schema markup for RealEstateAgent and Residence types. Optimized for 'homes for sale Sault Ste. Marie' and neighbourhood-specific queries.
We Can Build
Something Like This For You.
Every concept here was designed with a real business type in mind. Yours could be next.
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