Iron Range Fitness
A high-energy site for a local gym and CrossFit box. Class schedules, coach profiles, and transparent pricing — designed to turn browsers into trial sign-ups.
Project Overview
The Challenge
Gym websites either look like corporate chains or amateur blogs. Neither works for an independent box that competes on community and coaching quality. The goal was a site that communicates intensity and professionalism while making it dead simple to sign up for a free trial.
What We Delivered
- 6-page custom Hugo site
- Mobile-first responsive design
- Class schedule with filtering
- Online trial sign-up form
- Coach profile pages
- Google Business Profile optimization
- Membership comparison pricing
Full Page Preview
What Makes It Work
Schedule Integration
A filterable class schedule that syncs with the gym's booking system. Members can see what's on, who's coaching, and how full the class is — all without logging in.
Trial Funnel
Every page pushes toward the free trial CTA. The pricing page removes objections (no contracts, cancel anytime) and the trial form captures just enough info to follow up.
Coach Profiles
Real photos, certifications, and specialties for every coach. People join gyms for the coaches — the site puts them front and center.
How We Built It
Competitive Audit
Reviewed the top CrossFit and gym sites in Ontario. Found that most bury their schedule and pricing — the two things prospects actually want.
Energy in Design
Bold typography, high contrast, and aggressive spacing. The design should feel like the workout — intense but structured.
Objection Removal
No contracts, free trial, transparent pricing, and real testimonials. Every common hesitation is addressed before the visitor has to ask.
Local Visibility
Schema markup for SportsActivityLocation and ExerciseGym types. Optimized for 'gym Sault Ste. Marie' and 'CrossFit near me' queries.
We Can Build
Something Like This For You.
Every concept here was designed with a real business type in mind. Yours could be next.
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