Apex Physio
A professional, accessible site for a physiotherapy practice. Online booking, detailed service pages, and aggressive local SEO to own 'physiotherapy near me' in the Soo.
Project Overview
The Challenge
Healthcare websites need to balance professionalism with approachability. Patients searching for physiotherapy are often in pain — they need to find you fast, understand what you treat, and book immediately. The site needs to rank locally, meet accessibility standards, and integrate with clinic booking software.
What We Delivered
- 8-page custom Hugo site
- Online booking integration (Jane App / Cliniko)
- Individual service/condition pages for SEO
- Team profiles with credentials
- FAQ section for common patient questions
- AODA/WCAG accessibility compliance
- Direct insurance billing information
Full Page Preview
What Makes It Work
Booking Integration
Embedded booking widget synced with clinic software. Patients can see availability and book in under 60 seconds — no phone tag required.
Condition Pages
Dedicated pages for each condition treated — back pain, sports injuries, post-surgery rehab. Each one targets specific search queries and answers patient questions upfront.
Accessibility
WCAG 2.1 AA compliant. Proper contrast ratios, keyboard navigation, screen reader support, and semantic HTML. Healthcare sites should be accessible to everyone.
How We Built It
Patient Journey
Mapped the decision process from pain to booking. The site answers three questions immediately: Do you treat my condition? Can I book now? Do you bill my insurance?
SEO Architecture
Individual pages for each service and condition create a network of rankable content. Each page links to the booking widget — every visit is a potential conversion.
Trust & Credentials
Therapist profiles with credentials, specializations, and photos. Registration numbers and insurance billing info displayed clearly — not buried in a footer.
Technical Standards
Built with Hugo and deployed on Netlify. Meets AODA requirements for Ontario healthcare providers. No database means no security risks — fast, accessible, and zero-maintenance.
We Can Build
Something Like This For You.
Every concept here was designed with a real business type in mind. Yours could be next.
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