"Do I own my website and code?"

"Yes, 100%. Everything we build is yours — the design, the code, the content. No lock-in, no proprietary systems. If you ever want to move on, you take everything with you."

"I already have a website. Can you rebuild it?"

"Absolutely. Most of our work is replacing underperforming template sites with custom builds. We'll migrate your content, preserve your SEO rankings, and handle the entire transition."

"How long does a project take?"

"Typically 2–5 weeks depending on the package. Launch sites run 2–3 weeks, Fortify projects 3–5 weeks, and Arsenal builds 4–8 weeks. We'll give you a clear timeline before we start."

"What happens after launch?"

"Every project includes a bug-fix window (7–14 days depending on the package) to catch anything we missed. After that, the site is yours to run. If you want ongoing help, we offer monthly maintenance starting at $149/mo."

"What does monthly maintenance include?"

"Software updates, security monitoring, daily backups, and up to 1 hour of content changes per month. It's optional — your site will work fine without it, but it keeps things secure and current."

"Do I need to provide the content?"

"We'll need your input on messaging and any specific copy you want, but we guide you through the whole process. We can also help with copywriting and source stock photography if needed."

"Will my site work on phones and tablets?"

"Every site we build is fully responsive from day one. We design mobile-first and test across devices and browsers before launch."

"What about hosting and domains?"

"We handle the full setup — hosting, domain configuration, SSL certificates, and email. All included in your package price, no hidden fees."

"Do you only work with businesses in Sault Ste. Marie?"

"We're based in the Soo and love working with local businesses, but we take on clients across Northern Ontario and beyond. Everything is handled remotely — we just happen to live here."

← Back to Work

Concept Design · Electrical Contractor

Northshore Electric

A conversion-focused site for a licensed electrical contractor. Designed to generate quote requests and establish trust with homeowners and commercial clients across Northern Ontario.

IndustryElectrical Contractor

PackageFortify

Timeline4 weeks

PlatformWordPress

The Brief

The Challenge

Electrical contractors rarely have websites that do them justice. Most are template sites with stock photos that say nothing about expertise, licensing, or service area. The goal was to build a site that immediately communicates trust, competence, and availability — and turns visitors into quote requests.

What We Delivered

5-page custom WordPress site
Mobile-first responsive design
Quote request form with service selection
Service area map integration
Google Business Profile optimization
Local SEO for 'electrician Sault Ste. Marie'
Emergency contact click-to-call

The Design

northshore-electric.ca

NORTHSHORE

ServicesAboutProjectsAreas Get a Quote

Licensed & Insured · ESA #7012345

Electrical Done
Right. Every Time.

Residential and commercial electrical services for Northern Ontario. From panel upgrades to full rewires — safe, up to code, and built to last.

Request a Quote → Our Services

ESA Licensed

Fully Insured

20+ Years

24/7 Emergency

What We Do

Our Services

Residential

Complete home electrical solutions from new construction to renovations.

→ Panel upgrades & replacements

→ Complete home rewiring

→ EV charger installation

→ LED lighting & smart home

Commercial

Reliable commercial electrical services for businesses of all sizes.

→ Office & retail fit-outs

→ Industrial wiring

→ Code compliance upgrades

→ Fire alarm systems

Emergency

Around-the-clock emergency response across the Algoma District.

→ 24/7 call-out service

→ Power outage response

→ Electrical fault finding

→ Storm damage repair

Why Northshore

Experience You
Can Count On.

We've been wiring Northern Ontario for over two decades. Every job is done by licensed electricians — no subcontractors, no shortcuts. We show up on time, price honestly, and stand behind our work.

From a single outlet to a full commercial build, we treat every project like it's our own home. That's why 80% of our work comes from referrals.

500+

Projects Completed

20+

Years Experience

24/7

Emergency Service

5.0

Google Rating ★★★★★

Recent Work

Featured Projects

Residential

Full Home Rewire

200-amp panel upgrade and complete rewire for a 1960s bungalow on Second Line.

Commercial

Restaurant Build-Out

Full electrical for a new 3,500 sq ft restaurant on Queen Street East.

Specialty

EV Charger Fleet

12 Level 2 EV charging stations for a municipal parking facility.

Service Area

Serving Northern
Ontario.

● Sault Ste. Marie

● Garden River

● Blind River

● Elliot Lake

● St. Joseph Island

● Wawa & North

Algoma District

Called Northshore for an emergency on a Sunday night — a tree took out our service entrance. Mike was here in 30 minutes and had us back up by midnight. Can't recommend these guys enough.

★★★★★

Dave Thompson

Homeowner · Second Line West

Ready to Get Started?

Free estimates on all projects. Call us directly or fill out a quote request — we respond within 2 hours.

Get Your Free Quote →

Call / Text

(705) 555-0147

Email

info@northshore-electric.ca

NORTHSHORE

Licensed electrical contractor serving Sault Ste. Marie and the Algoma District since 2004.

Services

Residential

Commercial

Emergency

EV Chargers

Company

About Us

Projects

Careers

Contact

Contact

(705) 555-0147

info@northshore-electric.ca

Sault Ste. Marie, ON

Key Features

What Makes It Work

Quote Funnel

Every page drives visitors toward the quote request form. Service pages include pre-filled form options so leads arrive with context — saving the contractor time on the phone.

Trust Signals

ESA license number, insurance info, and years of experience displayed prominently. Real credibility markers that template sites bury or skip entirely.

Local SEO

Schema markup for LocalBusiness and Service types. Optimized for 'electrician near me' and service-specific queries across the Sault Ste. Marie area.

Our Approach

How We Built It

Competitor Research

Audited the top 10 electrical contractor sites in Ontario. Identified what they all get wrong — buried contact info, no clear service areas, zero trust signals above the fold.

Conversion Design

Designed every page with a single goal: get the visitor to request a quote. Clear CTAs, minimal distractions, service-specific landing sections.

Speed & Mobile

Built on clean WordPress with no page builders. Sub-2-second load times on mobile — critical for tradespeople whose customers search on their phones.

Local Optimization

Structured data, Google Business integration, and geo-targeted content to rank for high-intent local searches.

Like What You See?

We Can Build
Something Like This For You.

Every concept here was designed with a real business type in mind. Yours could be next.

Start Your Project →