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Concept Design · Gym & CrossFit

Iron Range Fitness

A high-energy site for a local gym and CrossFit box. Class schedules, coach profiles, and transparent pricing — designed to turn browsers into trial sign-ups.

IndustryGym & CrossFit
PackageFortify
Timeline4 weeks
PlatformWordPress
The Brief

The Challenge

Gym websites either look like corporate chains or amateur blogs. Neither works for an independent box that competes on community and coaching quality. The goal was a site that communicates intensity and professionalism while making it dead simple to sign up for a free trial.

What We Delivered

  • 6-page custom WordPress site
  • Mobile-first responsive design
  • Class schedule with filtering
  • Online trial sign-up form
  • Coach profile pages
  • Google Business Profile optimization
  • Membership comparison pricing
The Design
ironrangefitness.ca
IRON RANGE FITNESS
ProgramsScheduleCoachesPricing Start Free Trial
Strength · Conditioning · Community
Train Hard.
Stay Consistent.

Real training for real people. No gimmicks, no fads — just proven programming, certified coaches, and a community that shows up every day.

Start Your Free Trial → View Programs
2,500
Sq Ft Facility
6–9
AM–PM Daily
Certified
Coaches
No
Contracts
What We Offer
Our Programs
CrossFit

High-intensity functional training with constantly varied programming. All levels welcome.

Learn More →
Personal Training

One-on-one coaching tailored to your goals. Nutrition guidance included with every package.

Learn More →
Olympic Lifting

Snatch, clean & jerk technique work with progressive strength programming.

Learn More →
Boxing

Bag work, mitt drills, footwork, and conditioning. Great cardio, serious skill-building.

Learn More →
Mobility

Focused flexibility, joint health, and recovery sessions. Move better, lift better.

Learn More →
Youth Athletics

Age-appropriate strength and conditioning for young athletes ages 12–17.

Learn More →
Weekly Schedule
Today's Classes
6:00 AM
CrossFit WOD
Coach Jake · 60 min · All Levels
Mon Wed Fri
12:00 PM
Open Gym
Self-directed · All Equipment Available
Daily
5:30 PM
Boxing Conditioning
Coach Tara · 45 min · Intermediate
Tue Thu
View Full Schedule →
Our Team
Meet The Coaches
Jake Morrison
CF-L3 · CSCS · USAW

Specialty: CrossFit programming & Olympic lifting. 8 years coaching competitive athletes and everyday lifters.

Train with Jake
Tara Ouellet
NASM-CPT · Boxing Coach · FRC

Specialty: Boxing conditioning & mobility. Former competitive boxer with a passion for movement quality.

Train with Tara
Deen Patel
NSCA-CSCS · Pn1 · Youth Cert

Specialty: Youth athletics & personal training. Builds confidence and strength in athletes of all ages.

Train with Deen
Membership
Simple Pricing
Drop-In
$20
per class
✓ Any group class
✓ Open gym access
✓ Equipment included
✕Coach programming
Book a Class
Unlimited
$149
per month
Most Popular
✓ Unlimited group classes
✓ Open gym anytime
✓ Coach programming
✓ InBody scans monthly
✓ Member pricing on PT
Start Free Trial
10-Pack
$160
10 classes
✓ 10 group classes
✓ Open gym access
✓ Never expires
✕Coach programming
Buy 10-Pack
Testimonials
What Members Say
★★★★★

"I'd never stepped into a gym before Iron Range. The coaches made me feel welcome from day one. I've lost 30 pounds and gained confidence I didn't know I had. This place changed my life."

M
Michelle Tran
CrossFit · 14 months
★★★★★

"Best coaching in the Sault, hands down. Jake helped me hit a 300lb deadlift and Tara fixed my shoulder mobility. The programming is smart and the community is legit."

R
Ryan Belanger
Olympic Lifting · 2 years
Location
Come Train
With Us.
→ 310 Industrial Road
→ Sault Ste. Marie, ON P6B 5Z4
→ (705) 555-0187
● Mon–Fri: 6:00 AM – 9:00 PM
● Sat–Sun: 8:00 AM – 4:00 PM
Free parking. Entrance off Industrial Road behind the plaza.
ST. MARY'S RIVER INDUSTRIAL RD QUEEN ST 310 Industrial Rd P
Sault Ste. Marie, ON
46.52°N · 84.33°W
Ready to Start?

Your first week is on us. Drop in, try a class, meet the coaches. No commitment, no pressure.

Start Your Free Trial →
Call
(705) 555-0187
Email
info@ironrangefitness.ca
Hours
Mon–Fri · 6am–9pm
IRON RANGE FITNESS

Strength and conditioning gym in Sault Ste. Marie, Ontario. Building stronger people since 2019.

Programs
CrossFit
Personal Training
Olympic Lifting
Boxing
Youth Athletics
Gym
Schedule
Pricing
Coaches
Free Trial
FAQ
Contact
(705) 555-0187
info@ironrangefitness.ca
310 Industrial Road
Sault Ste. Marie, ON
© 2026 Iron Range Fitness. All rights reserved.
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Key Features

What Makes It Work

Schedule Integration

A filterable class schedule that syncs with the gym's booking system. Members can see what's on, who's coaching, and how full the class is — all without logging in.

Trial Funnel

Every page pushes toward the free trial CTA. The pricing page removes objections (no contracts, cancel anytime) and the trial form captures just enough info to follow up.

Coach Profiles

Real photos, certifications, and specialties for every coach. People join gyms for the coaches — the site puts them front and center.

Our Approach

How We Built It

01

Competitive Audit

Reviewed the top CrossFit and gym sites in Ontario. Found that most bury their schedule and pricing — the two things prospects actually want.

02

Energy in Design

Bold typography, high contrast, and aggressive spacing. The design should feel like the workout — intense but structured.

03

Objection Removal

No contracts, free trial, transparent pricing, and real testimonials. Every common hesitation is addressed before the visitor has to ask.

04

Local Visibility

Schema markup for SportsActivityLocation and ExerciseGym types. Optimized for 'gym Sault Ste. Marie' and 'CrossFit near me' queries.

Like What You See?

We Can Build
Something Like This For You.

Every concept here was designed with a real business type in mind. Yours could be next.

Start Your Project →