"Do I own my website and code?"

"Yes, 100%. Everything we build is yours — the design, the code, the content. No lock-in, no proprietary systems. If you ever want to move on, you take everything with you."

"I already have a website. Can you rebuild it?"

"Absolutely. Most of our work is replacing underperforming template sites with custom builds. We'll migrate your content, preserve your SEO rankings, and handle the entire transition."

"How long does a project take?"

"Typically 2–5 weeks depending on the package. Launch sites run 2–3 weeks, Fortify projects 3–5 weeks, and Arsenal builds 4–8 weeks. We'll give you a clear timeline before we start."

"What happens after launch?"

"Every project includes a bug-fix window (7–14 days depending on the package) to catch anything we missed. After that, the site is yours to run. If you want ongoing help, we offer monthly maintenance starting at $149/mo."

"What does monthly maintenance include?"

"Software updates, security monitoring, daily backups, and up to 1 hour of content changes per month. It's optional — your site will work fine without it, but it keeps things secure and current."

"Do I need to provide the content?"

"We'll need your input on messaging and any specific copy you want, but we guide you through the whole process. We can also help with copywriting and source stock photography if needed."

"Will my site work on phones and tablets?"

"Every site we build is fully responsive from day one. We design mobile-first and test across devices and browsers before launch."

"What about hosting and domains?"

"We handle the full setup — hosting, domain configuration, SSL certificates, and email. All included in your package price, no hidden fees."

"Do you only work with businesses in Sault Ste. Marie?"

"We're based in the Soo and love working with local businesses, but we take on clients across Northern Ontario and beyond. Everything is handled remotely — we just happen to live here."

← Back to Work

Concept Design · Craft Brewery

Boreal Brewing Co.

An atmospheric, brand-forward site for a Northern Ontario craft brewery. Built to showcase the beer lineup, drive taproom foot traffic, and fill event nights.

IndustryCraft Brewery

PackageFortify

Timeline5 weeks

PlatformWordPress

The Brief

The Challenge

Craft breweries live and die by their brand. Most brewery websites are afterthoughts — a logo slapped on a Squarespace template with an out-of-date tap list. The goal was to create an experience that feels as intentional as the beer itself, while actually driving visits and online orders.

What We Delivered

6-page custom WordPress site
Mobile-first responsive design
Live tap list with easy CMS updates
Event calendar with social integration
Online merchandise/order system
Google Business Profile optimization
Instagram feed integration

The Design

borealbrewing.ca

BOREAL BREWING

BeersTaproomEventsFoodVisit Order Online

Small Batch · Northern Ontario

Brewed in
the Soo.

Craft beer rooted in Northern Ontario. Small-batch brews made with local ingredients, served fresh from our taproom on the St. Mary's River.

View Our Beers → Visit the Taproom

Small Batch

Local Ingredients

Taproom Open Daily

What's Pouring

On Tap

Northern Haze

IPA

6.2%

Hazy and juicy with notes of tropical citrus, mango, and a soft pine finish. Dry-hopped with Citra and Mosaic.

Citrus Tropical Hazy

Soo Lock Stout

Stout

5.8%

Rich and velvety with roasted coffee, dark chocolate, and a hint of vanilla. Brewed with local maple syrup.

Coffee Chocolate Roasty

Algoma Gold

Lager

4.5%

Crisp and clean with a biscuity malt backbone, floral noble hops, and a dry, refreshing finish.

Crisp Malty Clean

Fireweed Sour

Sour

4.8%

Tart and bright with wild raspberry, lemon zest, and a floral fireweed honey sweetness on the finish.

Tart Raspberry Floral

The Space

Our Taproom

A warm, industrial space on Bay Street with exposed brick, reclaimed timber, and views of the St. Mary's River. Grab a seat at the bar, settle into a booth, or claim a spot on the patio when the weather's right.

We pour 12 rotating taps, serve a full food menu, and host live music every Friday night. It's the kind of place where you come for a pint and stay for three.

Hours

Thursday – Sunday

12:00 PM – 11:00 PM

Capacity

80 seats indoor + patio

Private event bookings available

Live Music

Every Friday from 8:00 PM

Local and touring artists

What's On

Upcoming Events

Thu

7PM

Every Thursday

Trivia Thursdays

Grab your crew and test your knowledge. Five rounds, prizes for the top three teams, and $5 pints all night long.

Fri

8PM

Every Friday

Live Music Fridays

Local and touring musicians take the stage every Friday. Acoustic sets, folk, blues, and everything in between.

Sat

2PM

Every Saturday

Brewery Tour

Go behind the scenes with our head brewer. Learn the process, see the tanks, and finish with a guided four-beer tasting flight.

Kitchen

Food Menu

Small Plates

Spent Grain Pretzels $12

House-baked with our spent grain, served with beer cheese and whole grain mustard.

Smoked Wings $16

Maple-smoked chicken wings tossed in our IPA hot sauce with blue cheese dip.

Charcuterie Board $24

Cured meats, aged cheeses, pickled veg, and beer mustard from local producers.

Mains

Smash Burger $18

Double smashed patties, beer cheese, pickles, and special sauce on a brioche bun.

Fish & Chips $20

Lake Superior whitefish in our Algoma Gold lager batter with hand-cut fries and slaw.

Brisket Sandwich $19

12-hour smoked brisket with stout BBQ glaze, pickled onion, and coleslaw on sourdough.

Location

Find Us

48 Bay Street

Sault Ste. Marie, ON P6A 1X3

(705) 555-0234

Thu – Sat: 12 PM – 11 PM

Sunday: 12 PM – 9 PM

Downtown · The Soo

46.51°N · 84.34°W

Stay Connected

Join the Mailing List

New beer releases, event announcements, and taproom specials — delivered to your inbox. No spam, just good beer.

your@email.com

BOREAL BREWING

Craft brewery and taproom in the heart of Sault Ste. Marie. Small-batch beer brewed with Northern Ontario soul.

Beers

Northern Haze IPA

Soo Lock Stout

Algoma Gold Lager

Fireweed Sour

Visit

Taproom

Events

Food Menu

Private Bookings

Contact

(705) 555-0234

hello@borealbrewing.ca

48 Bay Street

Sault Ste. Marie, ON

Key Features

What Makes It Work

Live Tap List

A CMS-managed beer menu that staff can update in seconds when kegs rotate. Displays ABV, style, tasting notes, and availability — no developer needed.

Event Engine

Recurring and one-off events with automatic schema markup for Google. Trivia nights, live music, and brewery tours all get their own SEO-friendly entries.

Brand Atmosphere

Dark, warm design that mirrors the taproom experience. Typography, colour, and photography work together to communicate craft and authenticity before a single word is read.

Our Approach

How We Built It

Brand Immersion

Spent time understanding the brewery's voice — Northern, unpretentious, quality-obsessed. Every design decision reflects that identity.

Conversion Mapping

Mapped the two key goals: get people into the taproom, and get them ordering online. Every page funnels toward one or both.

Content Strategy

Built a tap list and events system that's dead simple to update. If it's hard to maintain, it won't get maintained — and stale content kills credibility.

Local SEO

Schema markup for Brewery, Event, and LocalBusiness types. Optimized for 'craft beer Sault Ste. Marie' and related searches.

Like What You See?

We Can Build
Something Like This For You.

Every concept here was designed with a real business type in mind. Yours could be next.

Start Your Project →